AdWords Shopping Advertising: Google AdWords: Shopping Advertising

Name: AdWords Shopping Advertising: Google AdWords: Shopping Advertising Training Course
Brand: DumpsArena
SKU: AdWords Shopping Advertising: Google AdWords: Shopping Advertising
Price: 14.99 USD
Availability: InStock
Rating: 5.0 (48 reviews)

Best Seller 38 Lectures 2h 36m 53s

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Curriculum For This Course

1. Part 1 - Introduction

3 lectures 10m 58s

1. Introduction 2m 26s
2. Google Adwords Account Creation 2m 31s
3. Overview and Interface of Google Adwords Dashboard 6m 1s

2. Fundamentals and Keyword Research

2 lectures 9m 56s

1. What is Keyword Research and how to do it? 7m 13s
2. Keyword Match Types in Adwords 2m 43s

3. Creating and Managing Ad Campaigns

5 lectures 49m 52s

1. Search Ad Campaign Creation 19m 1s
2. Display Advertising Campaign Creation 15m 31s
3. How to Create Display Ad Banners Yourself without Hiring a Designer? 4m 39s
4. Video Ad Creation and Advertisng on Youtube 7m 1s
5. Advertising Your App on Playstore and other Google Networks 3m 40s

4. Remarketing and Conversion Tracking

4 lectures 19m 7s

1. What is Remarketing and how to do it? 8m 58s
2. Remarketing with Customer List (Email/Phone) 1m 37s
3. Conversion Tracking in Google Adwords 5m 30s
4. Tracking Custom Campaign URLs on Google Analytics 3m 2s

5. Part 2 - Welcome section

14 lectures 33m

1. Differences between AdWords and Google Merchant 3m
2. Visual difference of Google Shopping ads vs 2m
3. Creating your merchant account 3m
4. More on website verification 2m
5. Creating your first data feed 2m
6. Beginning to fill out your data feed 3m
7. Filling out the product feed 2m
8. Correctly setting your title attribute 5m
9. Optimizing the description field in your product feed 3m
10. Linking your AdWords account 1m
11. Another way to upload your product feed: From your ads setup dashboard 1m
12. When you have a large product feed file 2m
13. Almost there - creating your campaign 2m
14. Starting to run the ads 2m

6. How to get cheaper ad clicks & more ad impressions

4 lectures 14m

1. How to begin running your ads from AdWords 4m
2. What if the product doesn't get many clicks at first? 3m
3. How to get cheaper clicks with the Ad-rank and how to boost it 5m
4. More ad attributes: Strategy to decrease cost of clicks & getting more exposure 2m